Paid Search Management
Paid Search, also known as Pay-Per-Click (PPC), allows companies to place small, specific advertisements for relevant keyword searches within search engines and other online channels. In many channels, the placement and positioning of your ads is based on a bid marketplace. You bid against your competitors for positioning of your advertising. While simple in concept, there are many nuances, details and intricacies that govern the effectiveness and profitability of paid search advertising.
Pinnacle New Media understands how to manage paid search programs to achieve maximum return on your advertising dollars. We treat it like an investment portfolio, always looking for ways to maximize the effectiveness of your efforts. We have successfully managed campaigns for companies spending a few thousand dollars per month up to hundreds of thousands of dollars per month.
Paid Search advertising can be a VERY profitable way to increase your sales or leads and typically results can be achieved within 24 to 48 hours. A well planned an maintained paid search campaign should be part of every business owner's new media marketing strategy.
- • Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
- • Keyword grouping
- • Quality score
- • Ad relevancy
- • Click through rate management
- • Bid pricing
- • Keyword research – Most companies have anywhere from 10 to 20 keywords that they are marketing on with. The reality is they should be bidding on potentially thousands of terms. The right research tools and strategies can make a big difference in your campaign.
- • Ad testing – If you’re not split testing, you’re most likely getting only half of the visitors to your site than you should be.
- • Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
- • Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical.
- • Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.
We will create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today.
