About Us
Tom Dwyer - President
Tom Dwyer started his career in interactive marketing over 14 years ago. He recently served as the Vice President and General Manager for MarketSmart Interactive, Inc. (1999-2006), a $20 million public company that was located in North Carolina. During his time at MSI, Tom brought cutting edge interactive solutions to such companies as; Motorola, CitiFinancial, Black & Decker, Dewalt, Lowes Home Improvement, Waterfront Media (Zone Diet), US Army Reserves, Sirius, Georgia Pacific, Interstate Batteries, Kings Down, Equity Residential, University of North Carolina, and Reeds Jewelers
The 2 years prior to founding Pinnacle New Media, Tom spent his time consulting with many companies; specializing in interactive marketing solutions and Internet application development for startup and mid-market organizations. The clients he serviced include companies in the publishing, legal, industrial supply, retail and transportation industries.
Pinnacle New Media was founded to focus primarily on interactive solutions for small to mid-size businesses. Over his fourteen year career, Tom has become an expert on technology, management, leadership, and best practices with regard to running all types of businesses. His unique combination of business sense and marketing know-how have positioned Tom as a new media leader and he brings his nationally recognized Internet marketing expertise to his clients.
Pinnacle New Media is based in Pittsboro, NC. The company has 3 full time employees and a vitrual team located throughout the world with expertise in marketing, copywriting, paid search campaign management, search engine optimization, and graphic design.
Tom lives in Pittsboro, NC with his two daughters: Shannon and Jordan.
Recent Articles by Tom
What´s Your Share of Wallet?
It´s all based on one-to-one marketing - Most businesses have only three ways to increase revenues. They can work hard to get more customers. They can sell more to existing customers. Alternatively, they can sell existing customers more frequently. Regardless, increasing sales to your existing customers will increase your "share of wallet."
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No Body´s Listening Anymore
The Monolithic Blocks of Eyeballs Are Gone - Get ready. It’s a whole new world and it’s basically this…No one is paying attention any more. There’s a marketing crisis in our digital economy that every business owner or manager must adapt to.| read more |
Expense vs. Investment
B2B Hinges on Value and Trust - Successful marketers are radically rethinking the way they treat their customers, in large part because competition if fiercer than ever and because the dynamics of marketing have changed from the mass marketing era to the era of "one-to-one" marketing. | read more |
SEO 101 - Essential SEO Tools
Link Popularity - You have a great website, but it still does not get the traffic you want. Besides spending $$$$$ of dollars with paid search you want to know how to take advantage of the free stuff...natural search. | read more |
What Others Say About Tom
"Tom brings a great deal of marketing, sales and technical expertise to the table everyday. Tom is a leader in the true sense of the word. Someone who will not only be able to design and communicate what his vision is, but also, he will not hesitate to roll up his sleeves and get done whatever is needed."
- Cord Silverstein, Executive VP, Capstrat
"I had the pleasure of working with Tom for five years. He has a great understanding of business, and can take any web design concept and quickly make it a reality. He's one of those rare people who's always thinking outside of the box."
- Andy Beal, Internet Marketing Consultant
"Tom has the ability to drive success because he understands and lives the day-to-day with his staff. His desire to roll his sleeves up and get into the trenches is what inspires people to follow."
- Tom Roeder, Acquisition Sales Manager, Lenovo
"I worked under Tom Dwyer for only four years, but during that time I learned a lifetime of business knowledge. He is an outstanding people person and his knowledge of our industry is second to none."
- Judson Vanzee, Practice Lead, ChannelAdvisor
